NEW YORK, Jan. 30, 2012 /PRNewswire/ — Better Homes and Gardens , along with heading marketplace investigate definite BrandSpark International , currently voiced the winners of the 2012 Better Homes and Gardens Best New Product Awards (BNPAs). As the heading consumer-voted awards module in North America, the Best New Product Awards award consumer finished products in the categories of illness and beauty, food and beverage, and domicile care.
The 2012 Best New Product Awards Overall Category Winners are:
Best Overall Product and Best in Household Care :
Mr. Clean Magic Eraser Bath Scrubber with Febreze
Best in Health and Beauty :
Johnson’s Natural Kids 3-in-1 Shampoo, Conditioner Body Wash
Best in Food Beverage :
Sargento Natural Blends Cheddar-Mozzarella Cheese Snacks
“Now in its fourth year in the U.S. and ninth year in Canada, the Best New Product Awards give American shoppers with a of the many realistic endorsements in America to help them purchase improved ” 100 percent consumer voted and permitted by a of the many devoted brands in America, Better Homes and Gardens ,” mentioned Robert Levy, President and CEO of BrandSpark International and Founder of the BNPA. “The Better Homes and Gardens Best New Product Awards are similar to ‘ The People’s Choice Awards’ for consumer products. The 2012 book entangled more than 66,000 consumers opposite the survey.”
The winning products were selected right away by thousands of consumers who participated in an endless national survey, the American Shopper Study , conducted by eccentric selling investigate definite BrandSpark International in partnership with Better Homes and Gardens magazine. “It’s a major achievement for a product to win a Better Homes and Gardens Best New Product Award. The 2012 consult had 225 products representing 60 consumer finished products companies in 67 categories,” mentioned James Carr, President, Better Homes and Gardens. Better Homes and Gardens will showcase the winners and shopper insights inside of its print, announce and digital properties.
” Better Homes and Gardens is about home and the life you emanate there,” mentioned Carr. “We give ideas and motivation to the scarcely 40 million readers and give them the certainty to go from forgetful to doing. We know home is where life happens and all you do is to help make life simpler and more beguiling for the brand loyalists.”
In add-on to the winning products, the BrandSpark International/ Better Homes and Gardens American Shopper Study uncovers what is on the minds of American shoppers from coastline to coastline providing Better Homes and Gardens and marketers with profitable insights. Some highlights from this year’s consult are*:
FOOD and HEALTH:
A whopping 5 in 10 Americans ponder themselves to be overweight. The same suit is perplexing to lower carbs in their diet, whilst 7 in 10 are perplexing to lower the amount of rotund they consume.
While 86 percent go on to think there is a lot they can do with food and nourishment to stop illness, 65 percent of Americans say they are perplexing to lower the danger of major illness problems with their food choices (up from 62 percent a year ago).
Seven in 10 adults are increasingly worried about chemicals in their food, but usually 3 in 10 are peaceful to pay more for organics. Many are seeking for “natural” products, with 6 in 10 perplexing to purchase products that are “as innate as possible.”
Only 25 percent of American shoppers have been beneath the caring of a dermatologist in the past 5 years, but 5 in 10 feel they have sensitive skin and look for apt products. The mixture shoppers avoid many in their skin caring products are: ammonia, peroxides and alcohol.
Other critical considerations for shoppers include: safety, ease of use and certitude in the brand.
Trust in the product is major and may be determined by: dermatologists’ recommendations, brand name equity and consumer investigate that backs up any product claims. It is exceedingly or really critical to 81 percent of shoppers that their beauty/grooming products are from a devoted brand, whilst 69 percent ponder it extremely/very critical that they have been tested by dermatologists. Meanwhile, consumer investigate is devoted by 70-80 percent of shoppers depending on the medium.
PRIVATE LABEL / STORE BRANDS VS. BRAND NAMES:
More than 9 in 10 shoppers have purchased in isolation tag products in the past year.
Private tag strength has grown the many in over-the-counter health: 7 in 10 shoppers have purchased in isolation tag illness products, up from just beneath 6 in 10 in the past year, creation it the strongest difficulty for in isolation tag brands outward of food.
Beverage brands are strong: whilst 9 in 10 shoppers have purchased in isolation tag food products, reduction than half of shoppers recall purchasing in isolation tag beverages.
63 percent think that the same manufacturers as brand name products frequently make in isolation tag products, but shoppers still see worth in the many devoted brands and 70 percent pick to find brand name products on sale than to purchase in isolation label.
While usually 4 in 10 shoppers are peaceful to pay more for environmentally kind products, more than 8 in 10 conclude when the producer bears the weight of producing environmentally kind packaging.
For more data about the Better Homes and Gardens Best New Product Awards winners, visit: www.bhg.com/bestnewproductawards .
About Better Homes and Gardens
Reaching scarcely 40 million readers every month, the Better Homes and Gardens brand extends opposite the web, tablet, mobile, broadcast, broadband and countless protected products, portion and joining women who are ardent about their homes and the lives they emanate there. Better Homes and Gardens inspires women to mental condition and gives them the certainty to pierce from forgetful to doing. For more information, revisit www.bhg.com
About BrandSpark International
BrandSpark International is an eccentric marketplace investigate and brand plan definite with a burly grip on North American consumer segmentation, innovation, new product investigate and consumer trends. For more data greatfully visit, www.BrandSpark.com .
About The Survey
BrandSpark conducted the consult amid 66,000 American consumers ages 18+ from November 4 to December 23, 2011. The data was representation offset to simulate the MRI principal grocery shopper form and has an median on the whole border of blunder of +/-2 percent at the 90 percent certainty level.
*Please credit all commentary to “BrandSpark International / Better Homes and Gardens American Shopper Study”
Best New Product Awards 2012: LIST OF WINNERS BY CATEGORY
(1)category winner
(2)overall winner
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