Body Care | Consumer Trends In The Skincare Market In Russia , 2011

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Consumer Trends in the Skincare Market in Russia , 2011

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Synopsis

This inform provides the results is to Skincare marketplace in Russia from Canadean’s unique, rarely minute and exclusive study of consumers’ Consumer Packaged Goods (CPG) expenditure habits, and forms segment of an on the whole array casing all CPG product markets.

Its coverage includes, but is not paltry to, expenditure behaviours, the border to that consumer trends change their expenditure and the worth of the marketplace these trends influence, brand and in isolation tag choices together with tradesman choices. Much of this data can moreover be analyzed by definite consumer group, providing hard and swift data on consumers and markets at the product difficulty level.

Summary

Marketers in the Skincare marketplace in Russia face a leading challenge. Understanding marketplace size and segmentation is valuable, but the keys to efficient targeting is knowing only how profitable definite consumer groups are, and being able to quantify the repercussions of consumer trends.

This inform provides integrated data on consumer trends, consumer groups and marketplace data that uncover precisely the size of consumer groups, how ample of the Skincare marketplace in Russia they account for and that consumer trends expostulate their behaviour, and as such allows marketers to rise burly expansion strategies.

Scope

Consumers’ uptake of products and the change of consumer trends are essential causes of change in markets ” and as such marketers must be know what these trends are and be able to quantify their change in the market.

This inform provides rarely minute perception in to precisely who the consumer is and how the ultimate consumer trends are varying the marketplace by examining over 20 consumer trends and the share of sales opposite over 30 consumer groups.

The data supposing allows marketers to follow consumer poise by to its real worth repercussions on a product market. Unique in the market, this provides readers with a rarely minute data review of the marketplace permitting selling strategy and strategy to be

Key Highlights

Detailed difficulty coverage is provided, casing the Body Care market, the Depilatories market, the Facial Care market, the Hand Care marketplace and the Make-Up Remover markets

Detailed consumer segmentation data casing over 30 consumer groups, 20 consumer trends and expenditure magnitude for any product difficulty covered.

Detailed brand and in isolation tag difficulty shares for 2011 for any product category

Unique tradesman selection and switching data at the product difficulty turn for 2011

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 Consumer Trends

1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)

1.2.3 End Consumers

1.2.4 Volume Units and Aggregations

1.2.5 Exchange Rates

1.2.6 Population Profiles (for understand of tables and charts)

1.3 Methodology

1.3.1 Introduction

1.3.2 Large scale, international, module of online consumer surveys

1.3.3 Nationally Representative results (age, gender)

1.3.4 Parents answered on their children’s behalf

1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories

1.3.6 Integrated with attention mission and subordinate research

2 Consumer Segmentation, Group Value and Trend Influence

2.1 Cohort Groups and Skincare Market Value

2.1.1 Age Groups

2.1.2 Gender Groups

2.1.3 Location Groups

2.1.4 Education Achieved Groups

2.1.5 Wealth Groups

2.1.6 Busy Lives Groups

2.2 Cohort Groups and Market Value by Category

2.2.1 Body Care

2.2.2 Depilatories

2.2.3 Facial Care

2.2.4 Hand Care

2.2.5 Make-up Remover

2.3 Behavioural Trends and Market Value

2.3.1 Body Care

2.3.2 Depilatories

2.3.3 Facial Care

2.3.4 Hand Care

2.3.5 Make-up Remover

3 Consumption Analysis

3.1 Consumption Frequencies by Age and Gender

3.1.1 Body Care

3.1.2 Depilatories

3.1.3 Facial Care

3.1.4 Hand Care

3.1.5 Make-up Remover

3.2 Consumer Profiles by Product Category

3.2.1 Body Care

3.2.2 Depilatories

3.2.3 Facial Care

3.2.4 Hand Care

3.2.5 Make-up Remover

4 Brand vs. Private Label Choices

4.1 Brand vs. Private Label Volume Share

4.1.1 By Category

4.2 Skincare Brand Choice and Private Label Shares

4.2.1 Body Care

4.2.2 Depilatories

4.2.3 Facial Care

4.2.4 Hand Care

4.2.5 Make-up Remover

5 The Share of Consumers shabby by Trends

5.1 Trend Drivers of Consumers’ Product Choices

5.1.1 Overall Skincare

5.1.2 Body Care

5.1.3 Depilatories

5.1.4 Facial Care

5.1.5 Hand Care

5.1.6 Make-up Remover

6 Consumption Impact: Market Valuation

6.1 Skincare Value Impact of Consumer Consumption Behaviour

6.1.1 Market Value by Category

6.1.2 Market Volume by Category

6.2 Skincare Value Analysis by Category

6.2.1 Share by Category

6.2.2 Expenditure per Capita by Category

6.2.3 Expenditure per Household by Category

6.3 Skincare Volume Impact of Consumer Behaviour Trends

6.3.1 Share Growth by Category

6.3.2 Consumption per Capita by Category

6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share

7.1 Retailer Volume Share

7.1.1 Retailer Volume Share in Skincare

7.2 Retailer Volume Share by Category

7.2.1 Retail Share by Volume – Body Care

7.2.2 Retail Share by Volume – Depilatories

7.2.3 Retail Share by Volume – Facial Care

7.2.4 Retail Share by Volume – Hand Care

7.2.5 Retail Share by Volume – Make-up Remover

7.3 Levels of Retailer Switching in the Last Six Months

7.3.1 Matrix of Switching Behavior in Last Six Months of 2011

7.3.2 Auchan Switching analysis

7.3.3 Dixi Switching analysis

7.3.4 Lenta Switching analysis

7.3.5 Magnit Switching analysis

7.3.6 Metro Group Switching analysis

7.3.7 OAO Pharmacy Chain 36.6 Switching analysis

7.3.8 O’Key Switching analysis

7.3.9 Paterson Switching analysis

7.3.10 Sedmoi Kontinent Switching analysis

7.3.11 Seventh Continent Switching analysis

7.3.12 X5 Retail Group Switching analysis

7.3.13 Other Switching analysis

7.4 Profiles of End-Consumers of Skincare, by Retailer Used

7.4.1 Auchan

7.4.2 Dixi

7.4.3 Lenta

7.4.4 Magnit

7.4.5 Metro Group

7.4.6 OAO Pharmacy Chain 36.6

7.4.7 O’Key

7.4.8 Paterson

7.4.9 Sedmoi Kontinent

7.4.10 Seventh Continent

7.4.11 X5 Retail Group

7.4.12 Other

8 Appendix

8.1 About Canadean

8.2 Disclaimer

List of Tables

Table 1: Volume Units is to Skin Care Market

Table 2: Foreign Exchange Rate – RUBLE Vs. US$, 2011

Table 3: Population Profiles

Table 4: Russian Federation Skincare Value Share (%), by Age Groups, 2011

Table 5: Russian Federation Skincare Value Share (%), by Gender, 2011

Table 6: Russian Federation Skincare Value Share (%), by Urban and Rural Dwellers, 2011

Table 7: Russian Federation Skincare Value Share (%) by Education Level Achieved Groups, 2011

Table 8: Russian Federation Skincare Value Share (%) by Wealth Groups, 2011

Table 9: Russian Federation Skincare Value Share (%) by Busy Lives Groups, 2011

Table 10: Russian Federation Body Care Consumer Group Share (% marketplace value), 2011

Table 11: Russian Federation Depilatories Consumer Group Share (% marketplace value), 2011

Table 12: Russian Federation Facial Care Consumer Group Share (% marketplace value), 2011

Table 13: Russian Federation Hand Care Consumer Group Share (% marketplace value), 2011

Table 14: Russian Federation Make-up Remover Consumer Group Share (% marketplace value), 2011

Table 15: Russian Federation Total Body Care Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 16: Russian Federation Total Depilatories Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 17: Russian Federation Total Facial Care Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 18: Russian Federation Total Hand Care Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 19: Russian Federation Total Make-up Remover Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 20: Russian Federation Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 21: Russian Federation Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 22: Russian Federation Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 23: Russian Federation Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 24: Russian Federation Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 25: Russian Federation Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 26: Russian Federation Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 27: Russian Federation Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 28: Russian Federation Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 29: Russian Federation Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 30: Russian Federation Body Care Consumer Profiles (% consumers by sub-group), 2011

Table 31: Russian Federation Depilatories Consumer Profiles (% consumers by sub-group), 2011

Table 32: Russian Federation Facial Care Consumer Profiles (% consumers by sub-group), 2011

Table 33: Russian Federation Hand Care Consumer Profiles (% consumers by sub-group), 2011

Table 34: Russian Federation Make-up Remover Consumer Profiles (% consumers by sub-group), 2011

Table 35: Russian Federation Skincare Private Label Penetration (% Vol), by Category, 2011

Table 36: Russian Federation Body Care Brand Share by Volume (% Vol), 2011

Table 37: Russian Federation Depilatories Brand Share by Volume (% Vol), 2011

Table 38: Russian Federation Facial Care Brand Share by Volume (% Vol), 2011

Table 39: Russian Federation Hand Care Brand Share by Volume (% Vol), 2011

Table 40: Russian Federation Make-up Remover Brand Share by Volume (% Vol), 2011

Table 41: Russian Federation , Overall Skincare: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 42: Russian Federation , Body Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 43: Russian Federation , Depilatories: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 44: Russian Federation , Facial Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 45: Russian Federation , Hand Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 46: Russian Federation , Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 47: Russian Federation Skincare Market Value (Russian Ruble million), by Category, 2011

Table 48: Russian Federation Skincare Market Value (US$ million), by Category, 2011

Table 49: Russian Federation Skincare Market Volume (Ltrs m), by Category, 2011

Table 50: Russian Federation Skincare Market Share (US$ million), by Category, 2011

Table 51: Russian Federation Skincare Expenditure Per Capita (Russian Ruble), by Category, 2011

Table 52: Russian Federation Skincare Expenditure Per Capita (US$), by Category, 2011

Table 53: Russian Federation Skincare Expenditure Per Household (Russian Ruble), by Category

Table 54: Russian Federation Skincare Expenditure Per Household (US$), by Category

Table 55: Russian Federation Skincare Market Volume Share (Ltrs m), by Category, 2011

Table 56: Russian Federation Skincare Consumption Per Capita (Kilograms per head), by Category, 2011

Table 57: Russian Federation Skincare Consumption Per Household (Kilograms per household), by Category, 2011

Table 58: Russian Federation Skincare Retailer Share by Volume (Ltrs m), 2011

Table 59: Russian Federation Body Care Retailer Share by Volume (Ltrs m), 2011

Table 60: Russian Federation Depilatories Retailer Share by Volume (Ltrs m), 2011

Table 61: Russian Federation Facial Care Retailer Share by Volume (Ltrs m), 2011

Table 62: Russian Federation Hand Care Retailer Share by Volume (Ltrs m), 2011

Table 63: Russian Federation Make-up Remover Retailer Share by Volume (Ltrs m), 2011

Table 64: Russian Federation : Switchers to Auchan for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 65: Russian Federation : Switchers From Auchan for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 66: Russian Federation : Switchers to Dixi for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 67: Russian Federation : Switchers From Dixi for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 68: Russian Federation : Switchers to Lenta for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 69: Russian Federation : Switchers From Lenta for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 70: Russian Federation : Switchers to Magnit for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 71: Russian Federation : Switchers From Magnit for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 72: Russian Federation : Switchers to Metro Group for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 73: Russian Federation : Switchers From Metro Group for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 74: Russian Federation : Switchers to OAO Pharmacy Chain 36.6 for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 75: Russian Federation : Switchers From OAO Pharmacy Chain 36.6 for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 76: Russian Federation : Switchers to O’Key for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 77: Russian Federation : Switchers From O’Key for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 78: Russian Federation : Switchers to Paterson for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 79: Russian Federation : Switchers From Paterson for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 80: Russian Federation : Switchers to Sedmoi Kontinent for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 81: Russian Federation : Switchers From Sedmoi Kontinent for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 82: Russian Federation : Switchers to Seventh Continent for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 83: Russian Federation : Switchers From Seventh Continent for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 84: Russian Federation : Switchers to X5 Retail Group for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 85: Russian Federation : Switchers From X5 Retail Group for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 86: Russian Federation : Switchers to Other for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 87: Russian Federation : Switchers From Other for Their Skincare Purchases in the Last Six Months (Thousands), 2011

Table 88: Russian Federation : Profile of Skincare Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011

Table 89: Russian Federation : Profile of Skincare Consumers Whose Goods Mainly Come From Dixi (% by Subgroup), 2011

Table 90: Russian Federation : Profile of Skincare Consumers Whose Goods Mainly Come From Lenta (% by Subgroup), 2011

Table 91: Russian Federation : Profile of Skincare Consumers Whose Goods Mainly Come From Magnit (% by Subgroup), 2011

Table 92: Russian Federation : Profile of Skincare Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup), 2011

Table 93: Russian Federation : Profile of Skincare Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup), 2011

Table 94: Russian Federation : Profile of Skincare Consumers Whose Goods Mainly Come From O’Key (% by Subgroup), 2011

Table 95: Russian Federation : Profile of Skincare Consumers Whose Goods Mainly Come From Paterson (% by Subgroup), 2011

Table 96: Russian Federation : Profile of Skincare Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup), 2011

Table 97: Russian Federation : Profile of Skincare Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup), 2011

Table 98: Russian Federation : Profile of Skincare Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup), 2011

Table 99: Russian Federation : Profile of Skincare Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Figures

Figure 1: Consumer Panel Report Methodology

Figure 2: Russian Federation Skincare Value Share (%), by Age Groups, 2011

Figure 3: Russian Federation Skincare Value Share (%), by Gender, 2011

Figure 4: Russian Federation Skincare Value Share (%), by Urban and Rural Dwellers, 2011

Figure 5: Russian Federation Skincare Value Share (%) by Education Level Achieved Groups, 2011

Figure 6: Russian Federation Skincare Value Share (%) by Wealth Groups, 2011

Figure 7: Russian Federation Skincare Value Share (%) by Busy Lives Groups, 2011

Figure 8: Russian Federation Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 9: Russian Federation Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 10: Russian Federation Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 11: Russian Federation Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 12: Russian Federation Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 13: Russian Federation Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 14: Russian Federation Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 15: Russian Federation Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 16: Russian Federation Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 17: Russian Federation Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 18: Russian Federation Skincare Private Label Penetration (% Vol), by Category, 2011

Figure 19: Russian Federation Skincare Market Share (US$ million), by Category, 2011

Figure 20: Russian Federation Skincare Expenditure Per Capita (US$), by Category, 2011

Figure 21: Russian Federation Skincare Expenditure Per Household (US$), by Category

Figure 22: Russian Federation Skincare Retailer Share by Volume (Ltrs m), 2011

Figure 23: Russian Federation Body Care Retailer Share by Volume (Ltrs m), 2011

Figure 24: Russian Federation Depilatories Retailer Share by Volume (Ltrs m), 2011

Figure 25: Russian Federation Facial Care Retailer Share by Volume (Ltrs m), 2011

Figure 26: Russian Federation Hand Care Retailer Share by Volume (Ltrs m), 2011

Figure 27: Russian Federation Make-up Remover Retailer Share by Volume (Ltrs m), 2011

Figure 28: Russian Federation : People Who Have Switched Retailer for Their Skincare Purchases in the Last Six Months (Thousands), 2011

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